Enabling Innovation

Challenge

Nottingham Trent University approached Affari Media and challenged the Motion Design team to produce a video and promote their offering, Enabling Innovation. The final video needed to be designed primarily for a presentation and then be marketed online across social media. Enabling Innovation are a department within the university and they provide funding and support for SMBs.

Solution

We proposed a 3D animation as the vehicle for their message and pitched back to the team several concepts. Once we’d gained a good understanding of the tone of voice and look and feel we began developing ideas that centered around the idea of building blocks. This active word produced many ideas that were playful in nature and fundamentally call upon nostalgia, childhood games and toys. We storyboarded the animation as a team and produced style frames that visualised our direction.

We had many challenges during this project. One of our main hurdles was to achieve all that we had set out to do in only 6 days! This included storyboarding, style frames and production. There was no time for an animatic in this instance. We called on our experience and chose to create a look and feel that was manageable and quick to render. This helped to bring down render times and provide us with ample time to edit together our sequences.

The client was very happy with the end result and invited Affari Media to work on further projects. The whole team pulled together and we’re very happy with what we managed to produce in under a week.

I worked in a team of 5 motion designers to produce this 3D animation. My scene appears at 1:23s - 1:34s. I was responsible for idea generation, storyboarding, 3D modelling, 3D animation, editing, colour grading, compositing and sound effects.

Software used included Cinema 4D, After Effects, Premiere Pro and Davinchi Resolve.