Pack’d

Challenge

Arch Creative were invited to produce a series of social video posts to advertise Pack’d’s new range of smoothie kits.

Solution

As a team we wanted to draw focus to the brand and remind our audience of the nourishing flavours of the smoothies. We decided to create eye catching 3D visuals to stand out on the social feeds and draw attention to the act of making a smoothie. The quick fast paced videos aim to show how quick and simple it is to create a smoothie.

I was responsible for 2D and 3D motion graphics. The animation involved using dynamics on 3D models including strawberries and blueberries. The models were textured in Redshift and controlled using effectors to stir and rotate them into the glass. This motion gave the feeling of the smoothie being stirred. With a little After Effects trickery I created a fluid motion to the otherwise static image at the end. This was a requirement to keep the visual direction on brand and consistent.

Software used included Cinema 4D, Redshift, After Effects and Audition.