Valtech - Smith & Nephew

Challenge

Valtech commissioned Affari Media to produce a case study video showcasing the success of their project with Smith and Nephew.

Solution

I worked in a small team of creatives to explore the concept behind the video production. I was keen to inject the mise en scene into the video and bring focus on the surrounding elements in the shoot. This is apparent in the introduction as we see the lights and camera track. This coupled with hand held photography and close ups brings authenticity to the video and puts the viewer at ease.

I was responsible for the creative lead on the project and art directing the shoot, storyboarding, styleframes, editing the video and creating motion graphics throughout. Overall we were very happy with the end result and welcome more live capture work in the future.

Software used included After Effects, Premiere Pro, Davinchi Studio and Audition.