Make a Date with Leicester

Challenge

Arch Creative were invited to produce a series of 9 3D animations to promote the reopening of Leicester City and all it has to offer.

Solution

We proposed a playful solution involving 3D scenes which abstractedly showcased each sector within retail and the hospitality sectors. The motion design played a key role in revealing each scene via a 3D transition where the platform flips 180 degrees.

I was responsible for art direction, composition and design, 3D motion graphics, editing, colour grading, compositing, audio and sound effects.

Software used included Cinema 4D, Arnold Renderer, Photoshop, After Effects and Audition.