Channel 4

Challenge

Visualise a 3D ident to advertise the Channel 4 brand.

Solution

This ident pays homage to the Channel 4 brand by focussing on the brutalist geometric design of the Channel 4 logo. I've always admired the Channel 4 brand for pushing their creative direction and I was eager to do the same. 

I used an emmisive material to show that the logo is evolving. A shallow depth of field and wide angle lens were used alongside a fast cut edit style to evoke drama. 

I art directed the animation and 3D modelled the logo. The animation was rendered using Arnold, Cinema 4D and After Effects.