Fujitsu IE Forum

Challenge

Fujitsu commissioned Affari Media to produce an animation for their global IT exposition in Munich, Germany. The video was used in a large presentation and supported the speaker's script.

Solution

The concept revolved around the topic of digital co-creation and intelligent engineering. They're innovative ways of working that enable business leaders to direct their companies more efficiently and use the results to best predict problems that may arise. 

We took inspiration from video games and used this subject as a visual metaphor to explain intelligent engineering. During a game the player builds on their experience and predicts potential outcomes. We used this metaphor creatively to express how businesses could learn from data gathered and ultimately be proactive in spotting potential failures. 

We used fast camera movements to reflect the quick pace of the ever-changing world of data engineering. We added humour to the visual ideas to engage the audience during the presentation.