Pharmica

Challenge

Pharmica is a leading online doctor and pharmacy based in London which provides medication and prescriptions. They approached me in 2016 to create an explainer video following the success of the animation I created for their sister company MedExpress.

Customers thought ordering a prescription online was difficult and time consuming. We decided to show our audience how the service works in a clear and fun way to demonstrate how easy it is to order your prescription online.

Solution

The narrative of the animation follows a customer on her daily commute. It shows the process of ordering a prescription is so simple that it can be done on the move. I was keen to empathise with the audience and support the warm tone of voice of the script. This was the company's first animation and I directed the visual look and feel in line with their branding. All illustration and animation was designed my me and I worked with an accomplished copywriter Ruth Sedar to build the script and narrative.